Work

Award-winning content marketing

I was proud to lead the content team that produced Renew magazine for UnitedHealthcare, winner of the Content Marketing Institute’s Content Marketing Award for Best Healthcare Publication.

As our client’s business needs evolved, we helped them convert their print publication to a fully digital experience serving its 1.8 million readers. See the digital version of Renew here.

Omnichannel content strategy

Through thoughtful, consumer-first strategy blending site content, organic and paid social and video, I helped my client drive consistent year-over-year performance growth in search impressions (65MM) and organic site visits (700M), plus an 85% increase in appointments made via the website.

Conversion-driving, full-scope content campaigns

To breathe new life into a crucial annual campaign, I spearheaded the creation of an innovative opt-in content program for client’s key season that drove a 46% YOY subscriber increase and was a finalist for Best Branded Content Series in Digiday’s Content Marketing Awards.

Editing and writing

Strategically designed, reader-first written content has the power to connect with customers and build brand loyalty like few other forms of marketing. For clients across industries, I lead teams in the creation of content that’s data-informed, built on clear-eyed SEO strategy and designed to support audience across the consumer journey.

Video

I lead cross-functional teams in creating videos of all kinds—product, testimonial, storytelling, short form and long—from concept to production.

Infographics

From the complex to the simple, I’ve helped my clients convert written content into visually compelling assets that communicate ideas in new ways.

Art Direction

As part of holistic content creation, I directed photoshoots for a legacy brand that has inspired generations of home cooks.